🪴 3-2-1: On carrying the burden, living your truth, and consistent excellence

August 18, 2025

Here’s 3 ideas, 2 trending startups, 1 big question to consider this week.

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3 Ideas

I.

Gotta keep the big picture in mind. Most purpose is more burden than glory. And trust me, you never want to be the guy who avoids it because you can’t live with the burden.

“How do you live with it?”

Scar tissue. The hard thing to do was the thing that had to be done. And by hard, I mean impossible. No, there’s no comfort. You just choose your burden.

(Share this on twitter)

II.

Stop daydreaming about someone else’s life. Yours is the real deal, the ultimate gift handed to you free of charge. You didn’t hustle for it, didn’t pitch a deck to earn it. One day, you just opened your eyes, and boom: breath in your lungs, a heartbeat thumping, a chance to build something epic, to grow, to feel it all. No strings attached, no invoice in the mail.

So why the hell would you squander it wishing you were someone else? The grass isn’t greener on their side; it’s greener where you water it. Your life lights up the second you start loving it for what it is, right now. Water your own damn lawn.

(Share this on twitter)

III.

Beating 99% of people is easy.

1) You show up early
2) You prepare the night before
3) Remember everyone’s name
4) Say “no” to opportunities that don’t bring value to your life
5) You follow up quickly, you follow up multiple times
6) You deliver value at every interaction
7) And you never make the same mistake twice

It’s about doing the basics, at scale. Consistently. That’s what makes you advanced. And that’s how you win.

(Share this on twitter)

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2 startups

I.

Recall

Chat with everything you’ve read, heard, watched, or noted.

(Link)

II.

Autumn

Autumn is a layer over Stripe that makes it 10x easier to setup your app’s free / paid plans, and manage them as you grow.

(Link)

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1 big question for you

How can you deliver exceptional value in one interaction this week to strengthen a relationship?

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