🪴 3-2-1: On planting for the decade, staying curious, and mastering the art of no
November 17, 2025
Here are this week’s 3 ideas, 2 helpful products, and 1 big question to reflect upon.
3 Ideas
I.
“Be radically proactive about any behaviour that pays off in 10 years.”
II.
Qualities that boost the quality of your life:
The curiosity to explore and test things
The humility to observe the world as it is
The courage to kill your ideas if wrong
And the consistency to repeat this cycle forever
III.
Steve Jobs explains the secret to focus:
“People think focus means saying yes to the thing you’ve got to focus on. But that’s not what it means at all. It means saying no to the hundred other good ideas that there are. You have to pick carefully. I’m actually as proud of the things we haven’t done as the things we have done. Innovation is saying no to 1,000 things.”
2 startups
I.
TrustMRR
The database of verified startup revenues.
(Link)
II.
Welltory
The one app for your health.
(Link)
1 big question for you
Which “good idea” are you currently saying yes to that you secretly know you should kill?
How I can help
👨💻 Software
Need a top tech talent for your next product? Are you looking for your next gig? I’ve got you sorted.
📢 Advertising
Advertise in my newsletter to get in front of 10,756 founders.
🤿 Get more deep dives
Upgrade to a premium subscription to get an extra deep dive a week.