The Founders' Fuel

The Founders' Fuel

đŸȘŽ How to kill your startup, fast

(treat carefully)

Oliver Stafurik's avatar
Oliver Stafurik
Mar 31, 2025
∙ Paid
20
Share

"Why build when you can brainstorm?"

~ A failed founder (probably)

Having bad priorities in an early-stage startup is one of the quickest and easiest way to hit the finish line. Why bother doing it for 20 years when you can have a similar CV outcome in just 3 months?

If you want to learn how to do just that, this post is for you (and don’t forget to put an “exit” on your resume, otherwise you learned nothing)


Let’s start with a great advice on prioritisation:


Anyone running a successful early-stage startup can tell you looking productive is being productive.

  1. Theoretical approach is always better than building.
    Spend weeks perfecting your Notion templates, write a thorough documentation on your first commit.

    I’ve heard founders say that every task in startup can be broken down into 2 binary categories: Building the product, or selling it. Why make it fair grounds with everyone else, when you can learn much more?

  2. Doing what your users want.

    People definitely know exactly what they need, haven’t you tried organising a group vacation with your friends? That’s why great founders rely entirely on market research surveys, because nothing says innovation like building whatever the loudest person in your inbox demands."

    If Henry Ford had listened to his customers, he would’ve built a faster horse — probably with Bluetooth.

    ~ Steve Jobs

Keep reading with a 7-day free trial

Subscribe to The Founders' Fuel to keep reading this post and get 7 days of free access to the full post archives.

Already a paid subscriber? Sign in
© 2025 Founders’ Fuel
Privacy ∙ Terms ∙ Collection notice
Start writingGet the app
Substack is the home for great culture