🪴 Should sales be founder-led?

and why to avoid delegating them

Productive Thursday everyone,

One of the biggest mistakes I see founders make over and over again is rather than doing sales themselves they just outsource it to first person willing to do it.

Understandable. Sales make us uncomfortable - especially if you haven’t done them before (first-time founder). Sorry to break it to you, but sales are one of the only two responsibilities of a company.

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Anything that’s not building the product or selling it, is a big waste of time for early founders. Either you focus on getting users, or if you can’t get any — improve your product.