🪴 How storytelling can fix your pitch deck

Lessons from Chronicle’s $7.5M raise on nailing YOUR narrative..

You’re sitting across from an investor, your pitch deck glowing on the screen. You’ve got ten minutes to make them believe in your startup as much as you do.

Numbers? They’re there.

Traction? You’ve got it.

But what makes that investor lean in, eyes wide, ready to write a check? The story you tell.

At Chronicle, where they raised a $7.5M seed from Accel, they learned that a clear, sticky story in your pitch deck isn’t just nice, it’s what differentiates you from every other startup. The storytelling transfers to other areas of business as well, like their ProductHunt success.

First of many reader’s notes: If you're a visual learner, check out the bottom of the post where I break down pitch decks, highlighting what works and what could use some tweaking.