🪴 Sequoia's Arc product-market fit framework
how to win the game of startups..
The main goal for all of you, founders, is to reach a PMF before you die. By this you gain a sizeable market share and can start playing the major league. But, how do you get there?
A team at Sequoia put together this framework for early stage founders that outlines 3 routes to reaching your desired PMF:
Hair on fire → You are solving an obvious and urgent problem for your customers. Market is saturated and competitive, therefore to succeed you need to create a best-in-class solution (Zoom).
Hard fact → You are solving a pain point the customer took for granted and is not trying to actively resolve. You need an approach that’s novel enough for a problem that matters enough, to be worth making a change (Notion).
Future vision → Your solution looks like it’s here 20 years early. There’s no problem, no obvious customer base, your vision seems like a Christopher Nolan movie. The obstacle here is disbelief. Customers must find your product/solution irresistible. Either the concept is familiar …
